Custom · 4,398 reviews
The Shape Rug
Cut to the outline of anything: your pet, a face, a logo, a snack.
From $299 $600 4.9
76 × 76 to 200 × 200 cm · cut to the outline · tufted by hand
Make a shape rugCustom rugs of your pet, your person or anything you love: cut to their shape, or on a rectangle with the background you choose. A one-of-one piece for the floor.
Shop the range
Custom rugs · made to order
Cut to their outline, or on a rectangle over one of twelve tufted backgrounds. Made from one photo you upload, and tufted for one home only.
From $299 $600 4.9 (4,398)

From $299 $600 4.9

From $299 $600 4.9

From $299 $600 4.9

From $299 $600 4.9

From $299 $600 4.9

From $299 $600 4.9

From $299 $600 4.9

From $299 $600 4.9

From $299 $600 4.9

From $299 $600 4.9

From $299 $600 4.9

From $299 $600 4.9
Create yours
Upload a photo or describe it with AI. See your rug in about a minute.
Drawn by our AI · tufted by hand by us


Up to 50% off every rug + extra $5 off when you sign up
Ends Sunday · 3d 00h 00m left
Ready to tuft · 22 designs
Our own designs, no photo needed. Tufted to order in the size you pick, and at your door in 20–27 days.

$299 $600 4.9 (4,398)

$299 $600 4.9 (4,398)

$299 $600 4.9 (4,398)

$299 $600 4.9 (4,398)

$299 $600 4.9 (4,398)

$299 $600 4.9 (4,398)

$299 $600 4.9 (4,398)

$299 $600 4.9 (4,398)

$299 $600 4.9 (4,398)

$299 $600 4.9 (4,398)

$299 $600 4.9 (4,398)

$299 $600 4.9 (4,398)

$299 $600 4.9 (4,398)

$299 $600 4.9 (4,398)

$299 $600 4.9 (4,398)

$299 $600 4.9 (4,398)

$299 $600 4.9 (4,398)

$299 $600 4.9 (4,398)

$299 $600 4.9 (4,398)

$299 $600 4.9 (4,398)

$299 $600 4.9 (4,398)

$299 $600 4.9 (4,398)
Your dog, your logo, your favourite snack. Upload a photo or describe it, and we cut a rug to its exact outline.
Make a shape rugMade from your photo
Both start with one photo, or a few words to our AI. You see the rug on the floor in about a minute, and we only tuft it once you order it.
Custom · 4,398 reviews
Cut to the outline of anything: your pet, a face, a logo, a snack.
From $299 $600 4.9
76 × 76 to 200 × 200 cm · cut to the outline · tufted by hand
Make a shape rugCustom · 4,398 reviews · 12 backgrounds
Your pet, a face or anything, tufted on a rectangle: plain, on one of twelve patterns, or a background you describe.
From $299 $600 4.9

The rug
Every Floof rug starts as one photo, or a few words. Our AI draws it in yarn colours in about a minute, and you see it lying on a floor before you pay a thing.
Then it is ours. One of us tufts it by hand on a frame, yarn by yarn, carves the pile so the fur has depth, trims the edge and backs it. Over 36,672 rugs so far, and never the same one twice.
How a rug is made
Holiday gifting
Order a custom rug by November 27 and it arrives before the 24th. Ready-made rugs are tufted to order too, in the same time.
35 days left to order custom

What you can count on
Every custom rug is tufted from your photo, for your home. We keep no stock of them and never tuft the same one twice.
You see your rug in its yarn colours, on a floor, before you pay. Change a colour, add a collar, draw it again, then order.
Our studio runs on Tedooo, so your order, your payment and every message with us are protected from photo to doorstep.
4,398 reviews
Every review verified by Tedooo
out of 5, across every rug we have tufted
Photos from reviews

★★★★★
As a corgi owner, I can confirm this is anatomically accurate 😂 The little legs are everything!
Charlotte G.United States
★★★★★
i got this as a treat for myself and seeing my cooper’s face just makes me so happy. it looks exactly like him and even the cat loves it!
Juan F.Australia

★★★★★
The details are incredible - the face, the paws, everything! And it's actually really comfortable to step on.
Noah P.United States

★★★★★
Saw it, fell in love, ordered immediately. Zero regrets. They are the best things in my living room.
Benjamin V.United States
★★★★★
honestly the rug looks just like our charlie and it was a nice anniversary gift for my husband
Tina S.United States

★★★★★
this rug is so cute and i am so happy i got it for myself. it looks just like my tabby oliver when he is curled up like that!
Jill G.Spain
Premium New Zealand wool, tufted by hand into a cotton cloth, carved so the fur and the clouds have depth, then backed.
Shape rugs come in 76 × 76, 100 × 100, 150 × 150 and 200 × 200 cm, the rug cut to its outline inside that size. Rectangular rugs come in 76 × 76, 91 × 91, 100 × 100, 150 × 150 and 200 × 200 cm, or as a 150 × 30 or 200 × 30 cm runner. Ready-made shape rugs come in the shape rug’s sizes.
Shape rugs are from $299, rectangular rugs from $299, both on sale right now. Ready-made rugs are from $299. Drawing your design is free and nothing is charged until you check out.
About a minute to see your design. Every rug, ready-made ones too, is tufted to order and arrives 20–27 days after you order.
One pet (or person, or thing), the whole of them in view, in daylight. A phone photo is perfect. No photo? Describe them to our AI instead.
We ship worldwide, tracked, rolled in a cotton bag. Shipping is priced per rug at checkout, before you pay.
Vacuum it without the beater bar, spot-clean with cool water and a little wool soap, and dry it flat. No machine washing.
New designs, new breeds and the odd sale, straight to your inbox.
Unsubscribe in one click. We never sell the list.